|
Discover the brands championed by locals.
|
SUMMER STYLE · THE HAMPTONS
5 Hamptons-Approved Brands—According to Editors Who Regularly Go
When Manhattanites trade the city streets for Sag Harbor and Bridgehampton, a different uniform takes over—more relaxed, more fluid, more open to playful prints. Here are the brands that give you those cues, whether you're out East for the season or just the weekend.
|
|
|
| |
|
BRAND SPOTLIGHT
Ulla Johnson
Founded in 1999, this American label is known for romantic silhouettes, playful separates, and artisan-inspired prints—pieces that stand out against ivory-hued architecture yet still feel right for breezy coastal life. Your go-to for a shopping day on Main Street or a long dinner at Sag Harbor Tavern.
|
|
BRAND SPOTLIGHT
St. Agni
Hamptons style runs on quiet confidence and an easy-breezy nature—an escape from the city for many residents. This Australian label captures it with minimal, elevated basics you can lean on for beach days and spontaneous plans. Don't overlook its shoes and accessories, either.
|
|
BRAND SPOTLIGHT
Zimmermann
A leader in resortwear, Zimmermann is built for heading out East. Whether you're escaping for the weekend, attending a wedding, or catching up with friends, the Australian brand delivers romantic dresses, swimwear, and pieces that carry easily from day to night.
|
|
