Hey Andy,
Every marketer has been in this meeting.
The one where you have to fight for budget while arguing your case for brand.
(Probably one of our least favourite meetings, to be honest 😅)
You know brand investment is the right call, but the moment you start sharing your slide deck and talking metrics, the room shifts to what's measurable this quarter.
We've been thinking a lot about why this is so common for brand teams, and we think a big part of it comes down to language.
You and your CFO are usually arguing for the same thing, just using completely different words for it 👀
On August 12th from 11am-12pm EDT, Caitlin Choate (CMO at Boatsetter) and Sam Brough (Head of Brand at Tracksuit) are getting into the practical side of this: how to reframe brand in a way that finance actually engages with, and how to turn your case into something that fits on one page and gets funded.
