͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
This week, I’m launching a brand-new email course all about identifying the big mistakes your newsletter is making — and then showing you how to fix them. This course is completely free, and I think it’s going to help you make your newsletter strategy so much better!

Also inside this edition:
  • One thing AI can’t do.
  • Two case studies of local newsrooms that figured out new ways to grow their list.
  • Why weirdly niche indie newsletters work so well.
—Dan (say 👋 via email or LinkedIn)

Introducing… the 5 Days to Fix Your Newsletter course


Over the past eight years, I’ve gotten the chance to work directly with hundreds of newsletter-first orgs and writers, and I’ve seen these newsletters make the same mistakes over and over again:
  • They haven’t taken care of the fundamentals when it comes to deliverability, accessibility, or presenting their newsletter in the inbox.
  • They’re not using automations to engage readers, build habit, and drive revenue.
  • They’re trying a few basic growth tactics, but aren’t doing nearly enough to optimize their website, test new partnerships, or spend money to grow.
  • They’re not bringing in nearly as much money as they could, sometimes because they haven’t explored big new opportunities, and sometimes because they’re not presenting their current offerings properly.
  • They’ve got a mismatch between what they’re promising and the content they’re delivering.
So I put together a list of questions I always ask — and the fixes I recommend — to get these clients back on track, and I turned it into a course to help readers like you. It’s five days, five emails, and it’s filled with opportunities to make your newsletter strategy better.

And yes, I’m making it free to everyone.

I’m hoping it helps you identify a bunch of ways to take your newsletter to the next level. Click the button below and I’ll add you automatically to the course.
Sign up with one click

One more thing: Thank you to the team at beehiiv for making this course free for all readers! If you haven’t checked out their platform, it’s perfect for the newsletter that’s serious about growth. Get 30% off your first three months on beehiiv using code INBOX30.

Ask Dan!


Q: There’s so much that the newsletter community is excited (and nervous!) about when it comes to AI — but is there one thing you think we shouldn’t hand over to AI?

A: I’m cheating a bit here and repeating a question that Chris Miquel asked me on his podcast the other day.

It’s a good question, because it seems like AI can do everything.

And I gave Chris the answer that might be a bit too earnest, but I really believe it: “Our curiosity.”

AI can handle so many things: It can write, edit, create, brainstorm. It can analyze data. It can automate tedious processes.

But I hope that as we integrate AI into our lives, we don’t lose our sense of curiosity. So many of the best things that have happened in the newsletter space — and in the world, of course — have come because of our curiosity.

What happens if I try ______? What happens if I experiment with ______? What happens if I ask my readers to do ______?

Nearly every week, a client asks me something I’ve never been asked before or never seen before, and I say: “I’m not sure, but let’s try a few things and see what happens.”

AI is endlessly powerful, but I don’t think it can see the world quite the way we can. I’m all for using AI, but we need to stay curious, too. 

The curious are the ones who break through. 

From my reading list...


In 2016, at a time when few journalists were launching their own paid newsletter products, Richard Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business. (Inbox Collective)

LAist put up a registration wall last November. By spring, they’d added 90,000 new readers to their email list. (Nieman Lab)

I’ve been urging my clients to check out Manychat as a tool to convert social media users to newsletter subscribers. Here’s a case study that explains why. (News Revenue Hub)

Something I believe to be true: There are going to be a lot more weirdly niche newsletter success stories like this in the years ahead. These newsletters don’t reach the biggest audiences, but those audiences tend to pay to support them. (Poynter)
💌 Did a friend forward you this newsletter? Sign up to get this every week in your inbox.

💸 Need a pro to help you boost newsletter ad sales? Buy the Newsletter Advertising Playbook.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach 10k+ people in the newsletter space? Let’s talk.

 
Copyright © 2026 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here.

We use AI in different ways on Inbox Collective — not for writing, but for other key processes. Here’s our AI policy.

Inbox Collective may receive a small referral fee when you purchase or use certain tools. Here are our affiliates.

Inbox Collective LLC
1776 Park Ave Ste 4
Box #125
Park City, UT 84060

Add us to your address book