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How Tarzan Kay built an engaged email list with consent-based email marketing
Tarzan has been teaching ethical, story-driven, consent-based email marketing since 2016. She’s done it with a nearly 50% open rate, an 82% five-star subscriber score, and a philosophy that treats every person on her list as a human being worth respecting. How she's set up her Kit account makes all of it possible.
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25 email marketing best practices
For every $1 spent on email, creators average $36 back. We rounded up 25 practices covering the details that separate emails people open from emails people ignore.
Improve your email strategy
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Build and edit landing pages with the Kit MCP
We already rebuilt our landing page editor from the ground up. Now you can build a page in seconds with AI.
- Create a new page: Connect the Kit MCP, then describe the page you need right in Claude, ChatGPT, or whatever AI tool you use. Get a fully styled, publish-ready page tailored to your audience ready to go in Kit.
- Edit an existing page: Point the MCP at an existing landing page, describe the changes you’re looking for, and it updates instantly in Kit.
Either way, you can also fine-tune the details directly in Kit before you publish.
Available on paid plans.
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Use a Link Trigger to start an action when a subscriber clicks a link
A Link Trigger is a link that's also set up to automatically trigger a particular action, like adding Tags, subscribing them to Sequences, and much more, as soon as a subscriber clicks on it.
How you can use Link Triggers
- Automatically enroll subscribers in an email sequence: Add subscribers to a email sequence when they click on a link to indicate interest.
- Kick off an abandoned cart Visual Automation: Set up a Link Trigger to tag a subscriber when they click on a product link. Then use this tag to kick off an abandoned cart automation encouraging them to buy if they don't purchase that same day.
- Set a custom field: If a subscriber clicks on an article about a certain topic, you can set a custom field to track their interest. Then use this custom field to personalize future emails.
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7 surveys to understand your audience
You already know what your subscribers click. Surveys tell you what they think, why they didn't buy, which content they want more of, and why they unsubscribe.
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5 systems that turn your expertise (and book) into sustainable income
Most authors send readers to Amazon, then the relationship ends there. The creators actually building businesses treat the book as the start, not the finish, capturing every reader into a system that keeps growing after the last page.
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Kait LeDonne
Kait LeDonne shares LinkedIn and personal branding strategies for authors and speakers. She specializes in helping authors sell their first 1,000 books on LinkedIn using a proven framework.
Meet Kait
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Model Thinking
Model Thinking is for people who work where content, systems, and design meet. Each issue centers around content management with a focus on what actually works.
Meet John
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Open Book Parenting
Dawn writes a twice a month Sunday newsletter for thoughtful parents of anxious kids and teens.
Meet Dawn
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Want to get featured in the Creator Spotlight? Apply here. |
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How to promote YouTube videos for free: 18 tips to get more views
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Automate your entire webinar sales funnel in Kit
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The Nathan Barry Show: Forget courses, launch this in 2026 to double your revenue
Listen now
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