What caught our eye. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Email weekly No 581 |
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Brought to you by
Eve Kennedy // Designer |
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Welcome to ActionRocket’s Email Weekly. |
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From century-old landmarks getting a fresh identity to hot sauce pop-ups and Y2K-inspired brand experiences, here's what's caught our eye this week. |
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A rebrand of the century (literally)
St Paul's Cathedral. It's so iconic that parts of London's skyline are legally protected to preserve views of it.
We loved how the new visual identity pulled from the cathedral's history and stonework, while weaving in subtle nods to London culture (including a cheeky bit of Cockney slang).
Check it out |
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A moment for serifs
Turns out St Paul's isn't the only brand looking to the past. The National Portrait Gallery's rebrand drew inspiration from its own archive, including a hidden mosaic uncovered during the gallery's recent renovation.
Sometimes the best ideas have been there all along.
Watch here |
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Hot for hot sauce?
Pop-ups aren't exactly breaking news, but 30 hot sauce flavours and free samples will always get our attention.
Flying Goose took over Greek Street with a fiery activation that proves simple experiences can still create plenty of buzz.
Read more |
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Is Pepsi OK?
Apparently, yes. Especially with a heavy dose of Y2K nostalgia.
Think glitter gel pens, metallic pink and ice cream sundaes. Pepsi's Parlour was as fun to watch unfold on social as it was to queue for in the summer heat, proving once again that the best campaigns live just as well IRL as they do online.
Find out more |
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Keep the inspiration going
From iconic rebrands to experiential campaigns that get people talking, we hope this week's creative round-up has sparked a few ideas for your own marketing. Looking to bring your next campaign to life? We'd love to chat strategy, creativity, CRM, or anything in between.
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