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| The State of Sleep in China |
Sleep serves as a crucial component of overall well-being; however, recent findings from the WIN Worldview Survey 2025 conducted by the Worldwide Independent Network of Market Research (WIN) indicate a concerning global decline in sleep quality, with China being no exception. |
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| How is the Global Sleep Landscape? |
Currently, 62% of individuals worldwide report satisfactory sleep quality, but 38% experience issues with poor sleep—an increase from the 35% reported in 2021. This growing concern highlights opportunities for businesses to develop products and services aimed at improving sleep and overall well-being. |
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| The Rising Concern of Sleep Health in China |
In China, survey data reveals that only 21% of respondents consistently achieve quality sleep, significantly below the global average. In addition, a substantial 32% report struggling with sleep either occasionally or frequently. This sleep health gap presents considerable opportunities for businesses in the wellness and healthcare sectors to develop targeted solutions and products that cater to the increasing need for improved sleep among the population. |
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Want to learn more consumer Insights and market implications about the state of sleep in China? |
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©WisdomAsia – a research and marketing consultancy established in 2004, is a
proud China member of the Worldwide Independent Network of Market=
Research (WIN) with members worldwide engaging in impactful research for
esteemed clients.
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