Attendees & Results:

• 1744 registrations (124% attn), attracted 707 customers on-site attendees (141% attain, 40% show up rate), with 16% from industry named accounts, 8% from partner and ISV, and 74% new customers (including GB). 14,000+ unique views on live stream. 2 event social posts, totally attracted 14,485 views.
• As of Nov 22th, we have generated 133# SQLs, $5.4M PPL , 88# SQLs $4.94M from RCH Industry; #45 SQLs $469K from GB including # 29 net new accounts and opps. The symposium totally influenced pipeline $8.57M. And direct impacted EDP and PPA : Bambu Lab Uplift to Enterprise, DHgate S3 PPA,Saiwei SageMaker PPA.
• 4 EBCs conducted to have deep engagement with GCR top accounts including Klook, Cider, Mars and Amway, and influenced GenAI new projects, including the Bedrock and Amazon Q POC of Cider and Klook.

Hightlights:

• Delivery full stack industry solutions: The event showcase full stack RCH industry solutioins and comprehensive cross- border e-commerce senarios with GenAI and Data throughout, featured with a  keynote and 1 roundtable in main forum, 4 breakout tracks: Cross-border e-commerce, New retail & Hospitality, GenAI hands-on workshop, and a DI workshop, 26 sessions in total. 22 demo booths in collaboration with customers, partners and Pan Amazon, showcasing integrated customer journey scenarios of RCH industry;
• Executive customer advocates: #15 speakers (50%) are from AWS customers, C-suite executives from Klook,Newhope,Nike, Haidilao,Sailvan Times and Yamibuy and management from DHgate, Heguan, Huolala, WEEE!, Amyway, Luckin, Pacvue, eVat Master, DerbySoft, Meican shared their practice on business innovation with AI & Data and brand globalization.
• Showcasing capabilities of GenAI and effective demand gen: Launched 60 pages E-book Generative AI Solutions for Retail and E-commerce, delivered#9 GenAI related sessions, outcome #41 GenAI related Opps with an ARR of $1.11M in total.
• Partnership with ISV SI and Pan-Amazon: 14 partners participated with demos or sessions including Shopline, 海邦亿腾,数新,神策,数云,数元灵,伊克罗德,博思云为,o9,LinkFox, Pacvue, eVat Master, Antom, 随行付, and Pan-Amazon including Amazon Global Selling, Amazon Muti-Channel Fulfillment, SP-API, and Amazon Ads. With their solutions together, well demonstrated the power of ecosystem, presented comprehensive capabilities across the Cross-border E-commerce, Retail/CPG and Hospitality industry segments.

Learnings:

• Event Date selcetion: September and October are hot season of e-commerce or AI theme events, we met difficulties of Executive customer invitation, due to close date of competitors' events. Next time we should stagger event date of industry 3P and competitors big events, and launch invitation at least 45 days ahead.
• Meticulous preparation of demo content: on the demo booth partner bosi didn't present the solution demo as plan, and we didn't check each item on booth when rehearsal, which effcted demo storyline and customer experience. After this event, we deep dived working progress and figured out an SOP of standard strict working progress and every task owner to avoid similar issues happening.

AWS and Deloitte jointly released the "Generative AI Solutions for Retail and E-commerce" white paper to deepen the connection with customer LoBs on business innovation with GenAI.
This white paper presents end-to-end generative AI scenarios, solutions (including AWS solutions and ecosystem partner solutions), reference cases and implementation roadmaps of generative AI projects. Targeted to enable RCH enterprises business innvation with generative AI.

GC PR team invited 11 reporters participated into a group media interview with customer Canpan Supply Chain Technology of New Hope Group (鲜生活参盘科技). During the interview, Mr. Xiangyang Zhang, GM of Canpan elaborated how the company built intelligent logistics and supply chain solutions and transformed the fresh food and retailing industry by leveraging AWS's cloud infrastructure, data lake and AI services. 

Nike: "The AWS RCH Symposium was an enlightening experience for our Shenzhen GenAI and Big Data teams. We gained valuable insights into leveraging cloud technologies for innovation. The engaging sessions and networking opportunities were highly appreciated by our 10+ attendees. We look forward to more such enriching events."
NewHope: 在本次 aws 组织的零售电商市场活动中，新希望鲜生活参盘科技不仅设置了展台展示产品方案，还结识了许多行业品牌公司，如shopline 和mobivista 等等，通过这次活动，我们提升了品牌曝光度，还拓展了宝贵的行业人脉。此外，也获取了许多有价值的市场信息和合作机会，为未来业务发展奠定了坚实基础。这次活动对我们的品牌推广和市场拓展都大有裨益。
Klook: 在会议上学到了消费行业的技术趋势和案例，受到了很多同行的启发，也感谢这次安排的高层会面，Rob是一个非常有魅力的人！
DHgate:会场选址便捷、食宿设施舒心，日程安排紧凑，话题、实操设计有一定含金量，吸引到不少粉丝。建议：可考虑增加些客户间交流分享的活动，增进客户间、客户和AWS联系。
Mars: 此次参会帮助玛氏 进一步了解了云计算和生成式AI在零售业的前沿应用。峰会上分享的案例和解决方案，如智能门店、 E-commerce 、供应链优化等，提供了宝贵的参考， 为进一步探讨与AWS的零售快消行业化合作提供了新的视角与探索的可能.

Industry top solution use cases:  We’ve delivered 22 demo booth with 5 top solution use cases and 7 tailored solutions from partners promoted on this event, Numbers of top solution use cases Opps as return: #13 of E-commerce migration, #4 Personalization & Immersive Retail, #6 Gen BI, and #12 Digital User Engagement;
GenAI requirements: This event directly impact RCH key accounts GAI demand generation including: AIbot on Amazon Q for Klook, Multilingual translation for trip.com, playscript review for Nike, bedrock for Luckin, Cider GAI POC and DerbySoft Hackathon, Intelligent Pricing for Lalamove; Other GenAI opps, #14 customers require image, text, and video content generation capabilities, #7 need internal knowledge base solutions, #4 need GenBI solutions, and #3 required intelligent customer service. For GB customers were primarily inclined towards out-of-the-box solutions specifically focused on GenAI, such as product image and text generation & analysis, intelligent customer service, translation and web hosting.

Insights of customer #174 survey:

1. Top segments: 3C & smart products 41% and cosmetics & clothing 16.9% are still play key role of south China e-commerce segements, and House&Home 10% segement grow fast in North America region.
2. E-commerce go global main regions: North America 31% and Europe 15% are still main battlefield for sellers, emerging market Southeast Asia 10% and Japan 4%.
3. C2G Channel preference: 30% brands take multi-channel strategy for their business globalization. Amazon.cn is still the 1st choice, 28% are using DTC website, Self-build 25%, Shopify is still the main choice for SaaS (24%)%, Shopline 5%, Shoplazza 3%, No DTC website/app 39%.

Here's the English translation of the provided Chinese text:

1. Strong demand for digital transformation:
   Whether it's cross-border e-commerce, Amazon sellers, or retail brand customers, they all hope to improve their digital operations through establishing independent websites and omnichannel integration, breaking the limitations of existing single sales channels.
2. Demand for AI technology applications:
   Customers generally hope to use AI technology to improve marketing efficiency, optimize customer experience and product recommendations, and utilize AI for data analysis and intelligent decision-making, adapting to rapidly changing market demands and consumer behaviors.
3. Marketing and advertising cost control:
   High advertising placement and marketing costs are common pain points for Amazon sellers and other customers. They hope to improve return on investment through more effective digital marketing and precise advertising strategies.
4. Lack of professional solutions and experience:
   Cross-border e-commerce customers particularly need mature cloud solutions and international expansion experience support, while other customers also need more professional digital management tools to help them optimize business operations.
5. Improvement of management and operational efficiency:
   Retail brands and offline sellers have low efficiency in store management and omnichannel integration. They are eager to improve overall operational efficiency through cloud platforms and use intelligent tools for effective management and business optimization.

1. MKTG will follow up key accounts demand generated on event with Amazon Q & Bedrock hackathons, LoB gatherings by segments (Fashion, F&B, House & Home, SP) and walk-in AWS & walk-in incubator series.
2. Scale symposium assets to other region with selected speech, demos, hands-on workshops and and e-book.
3. Strengthen communication with customers on AWS's Gen-AI capabilities, model training support, and industry solutions, and GTM assets with customer reference cases.
4. Enhance cooperation with partners, especially for top solution use cases and cross-border e-commerce and Gen-AI application development.

GCR Leadership team: Rob Chu, Ken Li, Joey Zhu, Lisa Li
Global team: Ravi Bagal, Paul Fryer
Industry solution team: Xu Dandan, Andy Li, Shane Luo, Shi Yang, Zhang Xueting, Cindy Shen, Xu Tao
CN RCH team: Kyle Wu, James Qiang, Fu Bowen, Summer An, Vicky Tan, Tang Liang and all the BDs and Account Rep from CN RCH team that were fully involved
SA team: Li Yiming, Zoe Gao, Zhang Xuejie, Liu Xiangquan, Jim Gao, Li Wei, Lin Yilong, Xia Ning, Yu Tao, Lin Ye, Wu Jian, and all SAs from CN RCH team that were fully involved
Partner team:  Chen Hong, Li Qing, Amanda Qiao, Paul Zhao, David Yue, He Wenhui, Li Jing, Nina Huang, Grace Meng, Jing Yuan
PR team: Vanessa Yang
Marketing team: Tang Zhu, Yang Shuo, Annie Wang, Li Zhao, Zhang Yuan, Anita Qiao, Teng Fei, Li Zheyang, Pang Shuo, Feng Lei, Claire Ding, Austin Xu, Huang Yidi, Wang Xuan, Nola Zhao