SZ Boutique Grand Opening Training   DTC：CN NO.of Participants：09   CR incresment 2% New Wechat friend 306 UGC content 73 photos   Training satisfaction rate 100%     LEARNING   As our most special and high level store , we need our associates in Boutique also to be the best and equipped different skills. So VFAcademy conduct this special opening training including product knowledge, service skills, brand culture, social commerce skills. So with the training, our Boutique associates can offer the best experience for our customers.   FINDING   The social commerce becomes more and more important these days. It's not only a new channel for business but also a great platform to show our style and culture.We designed a special part in training for social commerce to create lots of UGC content. These content will support Boutique social commerce after opening for months.   OPPORTUNITY   Now we have 2 Boutique Stores in China. We can try to build connection between them and share each other's best practice and learn for m each other.       Store Ambassdor Camp - OOTD UGC   DTC：CN NO.of Participants：09   CR incresment 2% New Wechat friend 306 UGC content 73 photos   Training satisfaction rate 100%     LEARNING   Through a full year of support and close collaboration Zwith Retail Marketing, we successfully created the first Store Ambassdor training camp at the end of the year and cultivated a high-quality VANS UGC creator team, showcasing the VANS brand culture and style   FINDING   SM may lack of awareness, knowledge, skill and hollistic view on identify / solve problem by performance driven action, therefore, they may over emphasize the importancy of how the assortment impact the store business.This phenomenon may also apply to the rest of the store   OPPORTUNITY   Now we have 2 Boutique Stores in China. We can try to build connection between them and share each other's best practice and learn for m each other.       KR VANS Paju Outlet Onsite Training DTC：KR   CR increment 9% vs plan NO.of Participants：24   UPT increment 37.6% vs last year     ATV increment 17% vs last year   LEARNING   Continous communication and coaching is important to the mind set change. Store Manager is much open for commuincation compare with the beginning, meanwhile. the KPI achievements in the post-training period also build the Store Manager awareness and belief on the impact of people development on productivity   FINDING   SM may lack of awareness, knowledge, skill and hollistic view on identify / solve problem by performance driven action, therefore, they may over emphasize the importancy of how the assortment impact the store business. This phenomenon may also apply to the rest of the store   OPPORTUNITY   Leverage RSCDJ SUP or above module to outlet SM may help to equip them essential knowledge, skill and tool for making perfomance driven decision and actions       Business As Usual   Store Ambassdor Camp - OOTD UGC   DTC：CN NO.of Participants：09       Vans FA23 Seasonal Product Training   DTC：CN NO.of Participants：09       TW VANS Product Training FA23   DTC：CN NO.of Participants：09       KR VANS Product Training SU23-VLS   DTC：CN NO.of Participants：09       KR VANS Product Training FA23   DTC：CN NO.of Participants：09       JP VANS Product Training FA23   DTC：JP                                                                              Satisfaction rate 100% DTP：JP NO.of Participants：17       HK VANS Product Training SU23   DTC：HK                                                                              Satisfaction rate 96% DTP：HK NO.of Participants：16       HK VANS Product Training FA23   DTC：HK DTP：HK NO.of Participants：21       Seoul_ASM on-site_SUP_COM & COAZ   DTC：KR NO.of Participants：10       KR VANS Outlet onsite training   DTC：KR DTP：KR NO.of Participants：9.5       TW CR Activation   DTC：TW                                                                              Satisfaction rate 95% DTP：TW NO.of Participants：63