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In this edition, review the
Chinese Love Moments and F&GI's 12 Global Beauty Predictions for 2023. Also check out the announcement of the
NEW series called "Trends Tuesday". In addition, find ELC Academy 2022 Project Learn Progress Report and Global Insights Portal Overview.
From our digital media partners, read the latest insights from YouTube, TikTok, Snap,
and Pinterest.
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Chinese Consumer Institute: Chinese Love Moments
by EM&D / China Team
The first installment from the Chinese Consumer Institute (CCI) is now available. The report covers overviews and deep dives into Love Moments
in China, Consumer Journey and Case Study Sharing. The report was presented to the Chinese Consumer Institute community on January 18 including more than 230 participants that joined live. Click above to review the report.
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12
Global Beauty Predictions for 2023
by EM&D / F&GI / Consumer Foresight Team
Consumer Foresight team has put together some predictions that will impact the beauty industry globally for the calendar year 2023. We will update
these twice a year and track if the predictions are accurate. Click above to read.
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Announcing "Trends Tuesday" Sessions
by EM&D / F&GI / Trends Foresight
On the first working Tuesday of each month, a new series called “Trends Tuesday” will be held by the EM&D Foresight & Growth Intelligence team
to cover the largest or/and fastest growing trends with potential from TikTok/Douyin, Search, Social Conversations. Every month will have a dedicated focus area - including Skincare, Hair Care, Fragrance and Make up.
• Dec ‘22 Focus on the latest Skincare trends (click to access the report & recording)
• Jan ’23 Focus on Hair Care
• Feb ’23 Focus on Make up
• March ’23 Focus on Fragrance
• April ’23 Focus on Skincare
Please reach out to
Kiiana
Campbell-reyes to receive invites to the series.
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ELC Academy
2022 Project Learn Progress Report
by EM&D / Global MarTech Office
The Project Learn Progress Report showcases our accomplishments from the 2022 calendar year, plus a high-level roadmap planned for the next six
months. This report also shares the latest analytics for adoption and engagement from Oct-Dec and the most recent functionality releases. Click above to access.
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Global
Insights Portal
Check out this quick overview of
the Global Insights portal to learn how to best leverage the Enterprise Marketing & Data resources at your fingertips. From syndicated data & analytics, to consumer data & studies, competitive intelligence, dashboards & tools - the Global Insights portal is
here to help you work efficiently. Bookmark this link &
connect to VPN to access!
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Digital Media Partner Announcements
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What Marketers Can Learn from the Most Powerful YouTube
Trends of 2022
by EM&D / Global Media COE
YouTube identified three ways marketers can take inspiration from successful creators to build stronger, more meaningful relationships with their
audiences - leveraging the power of communities, meeting audiences on their turf, and taking the time to create fun, innovative Shorts. Click the link to learn more.
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How to Measure Creator Marketing Success on TikTok
by EM&D / Global Media COE
TikTok makes it easy to see how popular any given video is based on views, likes, and comments. But how can you gauge the success of a full-scale
creator-led advertising campaign, with hundreds or even thousands of posts to track? Follow the link to learn the best way to monitor your brand’s overall footprint on the platform.
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A Year in Review: Actionable Snap Insights from 2022
by EM&D / Global Media COE
When looking at Beauty & Fashion, shopping became the #1 reason Snapchatters used AR in 2022. AR Lenses inspired Snapchatters with endless ways
to express themselves; lipstick and eyeliner were among the top items tried on via Lenses. Learn more about how Snap was used in 2022 with key insights and learnings to help inform success in 2023.
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Going Full Tilt with the Full Funnel on Pinterest
by EM&D / Global Media COE
A full-funnel media strategy is most effective for maximizing results on Pinterest. When a customer sees ads across the funnel—awareness, consideration
and conversion—conversion rates are 3x higher than when ads are seen for just one objective. Follow the link to learn more about leveraging Pinterest's tools to implement full funnel activations.
Don't forget to check out last month's Pinterest Beauty Newsletter.
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ELC x Google JBP Insights Office Hours and YouTube On-Demand
Creative Feedback
by EM&D / Global Media COE
Our Google JBP has many benefits that teams can take advantage of, attend Google Insights Office Hours for insights and guidance to support ELC
campaigns, programming and briefs to maximize ELC x Google programming and investments. View the below opportunities, and follow the link to sign up:
February 1: 10-11:30am ET
March 2: 8:30-10am ET
March 29: 10-11:30am ET
April 20: 9-10:30am ET
May 24: 10-11:30am ET
If you are looking for timely feedback on in-development creative from the experts on the YouTube Creative team, email ELCYouTube@Google.com.
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Enterprise Marketing & Data Resources
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