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Through preliminary exploration and grope, the Park Campaign model was hammered out with "high value delivery" as the core, "industry replicable" as the benchmark, and "easy sharing with customers" as the aim.
The biomedicine industry was clarified as the first priority, and we have successfully made contact with the industry media VBDATA.COM to jointly plan a series of follow-up cooperation activities.
We spearheaded the Q1 Campaign in Suzhou Biomedicine Industrial Park and Hong Kong Science Park.
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Through the interaction with Suzhou Biomedicine Industrial Park, SMB East is expected to cover 600+ customers. On October 27, the C-level offline event was successfully held with Suzhou Pharmaceutical Alliance, with more than 40 customer executives participating, and partners are following up on potential business opportunities. In Q2, we will also co-launch a creative activity "Striding Into the Park" with Suzhou Biomedicine Industrial Park. Stay tuned.
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The Hong Kong Science Park Luncheon was successfully held on October 26, with representatives from 41 companies attending and participating. Most of the participants are Cloud-based companies, which pay great attention to network security and application monitoring solutions. Among them, a total of 24 requests have been collected and forwarded to partners for follow-up. The Office Tour is planned in November in hopes of tapping into more sales opportunities.
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SMB North |
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Ms. Yuling Dong, Cisco GC Vice President and SMB Sales Leader, visited our distributor Digital China and some partners on October 13. After adequate exchanges and discussions, a consensus was reached that we should seize hot industries and market opportunities, taking the Park as the priority. The sales direction has also been settled regarding reaching and serving new customers. We are all committed to the core value of "customer-centric, helping SMB realize their technical commitment" and discuss how Cisco software, services and products can help SMB break business bottlenecks and find the blue ocean for sustainable development in the digital era through technology empowerment, such as network cloud security, multi-cloud management, data management, hybrid workplace and other popular technologies and solutions.
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The Ingram Micro & Cisco SMB North Q1 Channel Conference was successfully held on September 26. The event was jointly organized by Ingram Micro and Cisco. Zhang Shengyuan, GC SMB reginal manager, delivered a wonderful opening speech. More than 30 partners attended the meeting and exchanged ideas about channel policies and Cisco SMB solutions.
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SMB East |
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Cisco Jiangsu Core Partner SMB Roundtable Forum was successfully held in October. The meeting specially arranged topics such as how Cisco provide technical support to boost enterprise transformation and AWS & Cisco full-stack cooperation solutions. More than 40 Jiangsu core partners attended, and conducted a lively discussion about future program landing, industry expansion, cooperation and cloud sharing among other topics.
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We have jointly carried out multiple online empowerment training sessions with Digital China, covering a total of 100+ channels and nearly 300 participants.
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SMB South |
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SMB South successfully held 2 partner roundtables in Xiamen and Chengdu, a total of 50+ local partners participating. At the same time, through the linkage with AWS and other vendors, together we can provide richer sales scenarios and product solutions for the regional partner ecology.
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SMB Hong Kong |
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SMB Hong Kong has developed 3 Partner Days to share the latest information on Sercurity, Collaboration, and Meraki. Disti and a number of partner sales representatives attended to learn more about new products and technology information at Cisco's Hong Kong office to enhance product awareness.
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The Hong Kong Experience Day is ongoing, a total of 17 company representatives attending in Q1, with clients from small finance, logistics and other industries. Five requests have been received with follow-up.
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We have joint propaganda with Disti to promote multi-BE solutions.
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SMB Taiwan |
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Yawan Innovation x New Venture Big South was successfully held in Kaohsiung from August 26 to August 27. A total of 12,000 people attended the conference, and there was a full discussion on the theme of the Great Southern Initiative of international production capacity and local innovation and co-prosperity.
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In Q1, we held a total of 2 online events with 200+ participants. We have an in-depth discussion on Hybrid workplace, Meraki, SASE, and Collaboration, which partners and customers are interested in.
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We have jointly held the SMB Fun Party with MetaAge, with 30+ participants. We had a in-depth discussion and exchanges on the current market trend and business, and we are fully prepared to embrace a brighter Q2.
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eCommerce – Mainland |
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2 conference cameras and 5 headsets were successfully launched in Q1. Flash sales, membership marketing and a series of promotional activities were fully rolled out.
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AWS |
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AWS Cloud Technology Forum in China (Cisco as its gold sponsor) was successfully held from October 13 to October 14.
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Cisco and AWS China 2023-2025 GTM Planning Conference was successfully held at the Cisco office on the afternoon of October 24. The meeting discussed four aspects: sales opportunity cooperation, marketing activity cooperation, ecological partner co-construction, and technical solution cooperation. AWS and Cisco teams will be making progress on the implementation of the Monthly Review, so stay tuned.
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Lenovo |
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In the era of intelligent transformation, technological innovation has become the internal driving force, with new IT experience accumulated by business transformation, and endogenous practice to co-create an externalized and empowered environment. Cisco and Lenovo held the Cisco Lenovo Smart China Tour during FY23Q1 with the theme of "New IT, New Value" in Guangzhou (Smart Retail Forum) on August 25, 2022 and in Shanghai (Smart Manufacturing Forum) on September 16, 2022, respectively.
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CHT |
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Cisco and Chunghwa Telecom successfully held a webinar on September 29 entitled "Launching the IT Subscription Key for the New Era of Digital Empowerment". Nearly 300 people attended the conference to discuss the new era of digital transformation.
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In Q1, we held a total of 7 trainings, covering 6 industries and 6 major solutions, which greatly improved selling skills of our sales regarding how to quickly grasp customer needs and pain points to carry out corresponding work.
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Besides, we held 1 sales empowerment workshop to enhance team culture and promote the implementation of business strategy.
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| A huge thank you to the teams for your great support to our SMB Team! |
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Greater China SMB Team
FY23Q1
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