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unBoxed website | unBoxed 2022 wiki | unBoxed interest alias | email unBoxed-support
Distribution Date: 8/30/22
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Purpose
This flash provides leadership and key stakeholders updates for the unBoxed 2022 conference. |
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Event description |
unBoxed will take place 25-27-Oct in New York City at the Jacob Javits Convention Center Expansion.unBoxed is the most important of our strategic events; it is an owned moment to launch products, educate, break news, and create momentum. The in-person event features keynote announcements, breakout sessions,product deep dives, hands-on training and demos, after-hours events, and much more. The virtual component will offer live streamed keynotes and select on-demand breakout content, post-event. We're expecting up to 2.5K in person attendees with an additional 2K keynote live stream viewers. Customers may register via the event website. To learn more about unBoxed, please visit our wiki and subscribe to this flash.
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| Goals |
■SVP goal to announce at least 15 new products and features at unBoxed versus 11 in 2021(+36% YoY)
(Kingpin:422952).
■SVP goal to reach more global customers at 1P and 3P strategic events, from 122K to 153K in 2022, an
increase of 25% YoY(Kingpin:422954).Note:unBoxed ladders up to this goal.
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| Key actions for sales and partner teams |
■Book your meetings in Jifflenow
■View the registrant list and invite your customers u:sing this link to register, this branded email invite, or this PDF as an email attachment. Copy to help you with your communications can be found here.
■View our product relevance matrix and agenda content relevance matrix. Note - these documents should not be shared externally,but can be u
sed to gluide verbal conversations with your customers.
■Share on social channels using #amazonunboxed on Twitter,LinkedIn,Instagram,and Facebook.
■Download the unBoxed email signatures and link to the website.
■Join us on slack #unBoxed 2022 for real time updates.
■Amazonian attendance. Amazonians should not register using the ticket link. The full employee ticket
plan, along with criteria and guidelines for Amazconian attendance will be finalized mid-September.
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Status |
Key Milestone |
Workstream |
Status |
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Event registration opens |
Event comms, registration |
Complete |
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Sponsorshipsalesopen |
Sponsorship |
Complete |
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Core content kick-offs |
Core content |
Complete |
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Content strategy alignment |
Keynote, core content |
Complete |
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Product announcements locked |
Product |
Complete |
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Partner Product Summit registration opens |
Partner Product Summit |
Complete |
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Deadline for demo activation inclusion |
Product |
Complete |
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Website-agendabuilderlaunch |
Core content |
Complete |
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Jifflenow meetings tool launch |
Jifflenow |
Complete |
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All content PR/legal approved |
Keynote, core content |
9/23/2022-on track |
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Table reads |
Keynote |
10/10/2022-on track |
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Onsite rehearsals-offline and on stage |
Keynote |
10/25/2022-on track |
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Event LIVE |
ALL |
10/25-27/2022-on track |
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Post event survey launch |
ALL |
10/27/2022-on track |
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Post event recap |
ALL |
11/1/2022-on track |
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Status |
Workstream |
Update |
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General production |
Production planning is green. Final space planning is locked. Keynote designsare final. V3 graphics approvals are in-flight. |
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Registration |
570 registrations as of 26-Aug(32% to goal). Attendee hotel blocks are openand went live on 18-Aug. Amazonian ticket and staffing plan is in-progress and will launch in mid-Sept.Livestream registration will launch E/O September. |
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Event comms |
Promotional campaign highlighting unBoxed through AWNY and industry publications is in-flight. The agenda and session builder was announced to registrants and non-registrants via email on 23-Aug. Pre-event emails to drive registration and attendee engagement will be sent on a weekly cadence beginning 8-Sept. |
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Product readiness |
Tracking 44 Tier 1 product announcements. Updates: Amazon Publisher Direct (APD) moved to breakout only and Sponsored Brands STV launch in US removed from unBoxed. Weekly messaging reviews with Ads PR and PMM leaders are in-progress. This messaging will be utilized across event touchpoints, sales collateral, and channel marketing (A20M, social). |
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Keynote |
Speakers content brief meetings complete; scripting in-progress to reflect updates. Collaborating with GAPD and PMM to source case studies and insights for keynote.
Newly confirmed customer speakers:Valeria Piaggio,Head of DEI Insights at Kantar, Helen Lin, Chief Brand Officer at Publicis. Pending invites to customer speakers:CMDO;L'Oreal,and President;Carnival Cruises. |
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Core content |
All live bar-raising sessions are complete.
36/47 are in offline bar-raising;1/47 sessions are in PR/legal review. 10/10 Amazon-led lightning talks are green; 8/8 sponsor lightning talk briefs approved;decks due 26-Aug.
31 customer/partner speakers confirmed, 4 pending.
Launched brand asset management to aggregate approvals on all customer assets included in core content.
Content relevance matrix in development reflecting customer type/geographic relevance at the session level for sales enablement purposes. |
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GTM |
Paid social campaign launched 23-Aug for US + UK audience. Learning console unBoxed collections page is live.
Activation calendar for GTM efforts created 25-Aug-pre, during, post
content/communications included.
A20M homepage promotion on track for early next week and A20M event landing page slated for 25-Aug. |
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Connections Hub |
Final design has been approved. Final activation renderings delivered to cross-Amazon team activations on 19-Aug. Product demo list finalized 1-Aug. V1 of demo concepts delivered for three Type 1 demos and eight Type 2 demos. Creative ideation for 19 Type 3 demos kicked off 17-Aug. |
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Partner Product Summit |
49 total registered (23 different companies as of 23-Aug. Launched wave 3 invites to verified partners on 23-Aug. PPS content (keynote and breakout sessions) review with leadership took place on 22-Aug. |
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Sponsorships |
Total sponsorship sales revenue tracking at S1.125M/S1.2M goal(94% to goal)as of 26-Aug. Package tracking: Platinum-6/6, Gold-6/12, Silver 2/14, Bronze-
2/10. |
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Advertiser Education |
Confirmed two 'Hands on Keyboard'(HOK) offerings: navigating the learning console; and Amazon Ads bulk operations tool. HOK sessions will be offered 2-3
times per day, and descriptions and session sign-ups went live with the launch of the agenda on 23-Aug. |
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Joslin Witsil
Exec Producer Content Lead |
Tasha Stenvall
Exec Producer Event Lead |
Ranji Bissessar
Product |
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Susanne van den Heiligenberg
Event Producer |
Caitlin Heist
Event Producer |
Natalie Merkle
Event Comms |
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Josh Winstead
Tech |
Jonathan Politte
Sponsor |
Jenny D'Attoma
EP, Live and Digital |
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Kelsey Fischman
Registration |
Jen Boyer
Sr.Producer |
Maddy Shapiro
Breakout Content |
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Stephanie Tranquille
Speaker |
Noam Barlev
Keynote Content |
Jena Shelbourne
Ops |
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Larissa Williams
Content Manager |
Carly Kahan
GTM |
Viswa Gunasegaram Content Coordinator |
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