The edit for every stop this summer, now up to 50% off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
|
|
|
THE EUROPE EDIT
Europe in summer can mean many things at once: terracotta villages and neon-lit clubs, cobbled streets and crystal water. The question isn't how to pack light, it's how to pack right. Luckily, we're here to take the stress out with a destination-by-destination dressing guide, so you can spend less time packing outfits and more time living in them.
Plus, get 10% off your first order with code WELCOME10, including everything in our summer sale. |
|
|
1
THE AMALFI COAST, ITALY
The mood: slow luxury, limoncello at noon, linen that looks intentional even creased.
Think fluid linen in ivory, terracotta, and sandy neutrals, sun-faded, not printed. For dinners in Positano or Ravello, a silk slip dress or blazer-over-camisole. Cobblestones mean flats and mules, not heels.
|
|
|
|
2
THE AEGEAN, GREECE
The mood: golden hour, dramatic views, al-fresco dinners.
Lean into The Aegean's photogenic scenery with flowing maxi dresses in white, cream, and soft blue, paired with crochet cover-ups and wide-leg linen for daytime. Taverna dinners call for one-shoulder dresses, jewel-tone co-ord, or silky wrap, in natural fabrics that breathe through the heat.
|
|
3
THE FRENCH RIVIERA
The mood: effortless old money glamour, leisurely aperitif hour, scenic beaches.
The Côte d'Azur has an unspoken dress code: effortless, polished, never overdone. Think Breton stripes, tailored shorts, and a simple one-piece. For evenings in Nice or Saint-Tropez, a linen blazer over a slip dress covers aperitif through late dinner. This is a place for investment pieces.
|
|
|
|
4
IBIZA, SPAIN
The mood: sunrise to sunset to sunrise again. Every outfit is a dance floor outfit.
Ibiza dressing is bold, tactile, always slightly underdressed. Crochet, cut-outs, statement prints, barely-there silhouettes. Daytime means boho maxis and linen shirts; nights at Pacha or Amnesia call for sequins, bodycon, metallic mesh, or a barely-there mini. If an outfit verges on too bold, you'll fit right in.
|
|
5
DUBROVNIK, CROATIA
The mood: ancient walls, impossibly blue water, boat-hopping between islands.
Croatia's coastline is rugged, so linen is essential for the heat. Loose co-ords and easy sundresses suit Dubrovnik's old town, paired with comfortable footwear. Island-hopping to Hvar in a glam swimsuit and evenings call for a chic strappy midi that works from boat to bar.
|
|
|
6
LISBON, PORTUGAL
The mood: European cool, incredible food, and pink sunsets over the Tagus.
Lisbon calls for sharp separates and interesting textures. Think statement blouses, wide-leg trousers, unique denim. The city's seven hills make flat shoes essential: loafers, clean trainers, or strappy sandals. Keep colours chic, terracotta, burnt orange, dusty rose, and classic neutrals, day and night.
|
|
