July 31

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Wimp Decaf Coffee Co
Coffee on a saucer inside of a cafe

I spent last week in Colorado paying my friend Curtis to stab me thousands of times with tiny needles. Apparently this is called "getting tattooed" and is somehow both legal and expensive. We've been friends a long time, but now he really gets under my skin... (get it?). Sorry. Had to.

Midweek I stole a day from the hustle police and drove up into the mountains of Colorado and Wyoming. Put the windows down, blasted 90s grunge and indy like Blind Melon's "Change". I belted it the way only a white boy alone in the mountains can: with confidence nobody asked for.

In the afternoon I pulled off the road and traipsed into Medicine Bow National Forest. No cell service. No schedule. Nobody needing a single thing from me. Just walking, breathing, and poking around dirt that makes my problems seem humorous. Ten out of ten, would breathe again.

Almost back at the car I met a HUGE brown lady — literally a moose, and then her cute little rascal calf. I stood very still, partly out of respect and partly out of self preservation. Moose are like grumpy mega-horses. What a treat. But you know what? We don't need Wyoming. Every backyard is full of birds, plants, and weird little insects doing weird little buggy things. Just gotta slow ya'self down enough to notice. It helps if you tell your phone to piss off.

It's no Moose calf, but we got some links to delight ya this week!

Get Bekele before it's out!

★★★★★

Bekele is another ELITE light roast offering from Wimp. Flavor notes are spot on, and the coffee has a very pleasant creamy texture. The chocolate note is followed with blueberry at the finish, and together they make a fantastic sweet/tart combo. Brewed at 200F as an immersion brew, I had ZERO bitterness. I can't believe this stuff is decaf.

Anna S. / Verified Buyer

SHOP BEKELE
Probably a bad idea

A Commute / LA's trains are the band.
Every train pulling into an LA Metro station plays a note. Rush hour gets busy, late night goes sparse and dreamy. I've had it on all morning. People are amazing.

A Quarter / Find the good pinballs.
Volunteers have been mapping every playable pinball machine on the planet since 2008. Type in your town, find the laundromat with the good flippers, bring quarters. The internet still has some purely helpful corners and this is one of them.

A Patina / Objects loved to death.
A whole subreddit of people showing off stuff they've used so long it's gone soft and shiny. No unboxings, no hauls, just things with mileage and the humans who won't quit them. I love every busted thing in there. My dad taught me about patina. It's a sign of love.

A Strike / Britain in 250 matchbooks.
Billy Woods spent the 70s through the 90s pocketing matchbooks from pubs, tandoori houses and nightclubs. Now they're a chunky little book. Free advertising you were supposed to burn, outliving the businesses themselves. I want to smell every page. I soft collect Japanese matchbooks. I have one 🤣

A Pit Stop / Where the South gathers.
A short PBS doc about Southern gas stations as the real community centers. Part diner, part front porch, part town hall. Filmed in North Carolina, where every bag of Wimp gets roasted. Watch it, then go be a regular somewhere.

Stuff I found while surfing

I'm having a design crush on these cute-ass posters by Jack Forrest. These fit well with the strange thoughts in my head and my aim at getting more chill all the time. These are available for sale. Have fun. If you buy one, tell Jack that the decaf made you do it.

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Wimp Decaf Coffee Co.
104 S Main St Suite 800, Suite #1045
Greenville, SC, 29601
United States

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