The logistics involved in running a skin care brand seem dizzying at best, but Hope Dworaczyk Smith — mother of MUTHA — is in the swing. Her travel calendar is stacked, mixing business (London for VIOLET GREY’s Harvey Nichols opening) and pleasure (Kyoto for peak cherry blossoms). Her product pipeline is humming, as seen in the latest hydrogel eye patches and plumping lip treatment. And her off hours are anything but quiet, with four charismatic children who have already wound up in a Kith for Nike campaign.

It’s no surprise, then, that she safeguards her downtime, from her posture-attuned workouts to a dialed-in sleep routine. Here is how the founder unwinds.

The logistics involved in running a skin care brand seem dizzying at best, but Hope Dworaczyk Smith — mother of MUTHA — is in the swing. Her travel calendar is stacked, mixing business (London for VIOLET GREY’s Harvey Nichols opening) and pleasure (Kyoto for peak cherry blossoms). Her product pipeline is humming, as seen in the latest hydrogel eye patches and plumping lip treatment. And her off hours are anything but quiet, with four charismatic children who have already wound up in a Kith for Nike campaign.

It’s no surprise, then, that she safeguards her downtime, from her posture-attuned workouts to a dialed-in sleep routine. Here is how the founder unwinds.

READ & SHOP THE FILE

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