Hi Marketer,
Happy Friday!
So, the World Cup is over. Didn't that fly by? One minute we were talking about fan loyalty, the next the trophy's been lifted, and the confetti's been swept up - big congratulations to the winners, Spain!
Speaking of trophies, we picked up a few of our own recently. G2 named Dotdigital a Leader in 13 categories in its Summer 2026 rankings, based on over 1,200 verified reviews from marketers who use the platform every day. More on that below.
In other news, Google spent last weekend shaking up its rankings again. If your traffic chart currently looks like a heart rate monitor, you're not alone.
Right, on to this week's reads.
If rankings, rising costs, or clunky tools have you side-eyeing your current marketing platform, this roundup is for you. Switching feels like a big job, but with the right process, it's a lot less scary than it sounds. So we've put together three reads that take you from "is it time to move?" to "we're live" without the drama.
