Hi there,

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Tomorrow, Soft Services celebrates five years of nonstop service for bodies seeking results. It’s a milestone our team is proud to reach in a category that looked very different when we first dipped our toes into it. It’s been our privilege to care for your skin and be a part of your daily routines, which means this milestone belongs to you, too. To celebrate, our sitewide anniversary sale starts tomorrow—and as an email subscriber, you’ll receive an exclusive 15% off with promo code FOREVERSOFT. While our site will offer 10% off for everyone, this code is available only to you as a thank you for your continued support.

To mark the occasion, we've also crafted something we've never made before. It can't be pumped from a bottle or applied to skin. It won't live on your bedside table or rest on your shower ledge. Instead, it emerges from an approach we've upheld since day one: going above and beyond, taking pleasure in every detail, and appreciating the finer things in life—inspired by categories in worlds far from our own. Because the things worth making are rarely defined by what they are, but by the care behind how they're made.

Our motto, Everything Can Be Different, has always meant that as a body care company, we don’t stop at what's typically been done and is expected of us. This half-decade celebration feels like a fitting moment to reflect—a reminder that anything we put into the world should be made the way the most enduring things are made: carefully, by hand where it counts, and with the intention of only getting better with time.

Tomorrow, that spirit takes a new form—grounded in optimism, built for utility, and always of service.

You'll see it all for yourself soon.

Thank you for being here,


Rebecca