Your recap of all things SEGA for July 2026.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ 
͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌  ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌  ͏ ‌   ͏ ‌   ͏ ‌   ͏ ‌  

SEGA ACCOUNT

JOIN NOW FOR REWARDS

PERSONA 4 revival

CHIE SIZZLE

Filet, filet, filet, filet mignon! 🥩🎶

Kick back with Chie Satonaka, voiced by Anne Yatco, in Persona 4 Revival.

ESRB RATING: MATURE 17+

GAME UPDATES

VIRTUA FIGHTER CROSSROADS

THE BAKUNAWA KILLER IS ON THE HUNT

Revealed at EVO Las Vegas, an all-new playable character has been revealed…

The “Bakunawa Killer” has been tied to a series of violent attacks throughout Vilasapara and no one is safe.

ESRB RATING: RATING PENDING - LIKELY MATURE 17+

CRAZY TAXI: WORLD TOUR

SIGN UP FOR THE MULTIPLAYER CLOSED NETWORK TEST

Watch the iconic West Coast map come to life in Crazy Taxi: World Tour and sign up for a chance to participate in the Multiplayer Closed Network Test happening from Sept 11 5:00PM PT  to  Sept 13 5:00PM PT.  Sign ups close on August 31, 11:59pm PT.

ESRB RATING: RATING PENDING

STRANGER THAN HEAVEN

HANDS-ON IMPRESSIONS

Check out first impressions from players who tried the game at Summer Game Fest Play Days.

Pre-order now to secure your copy before it releases January 15.

ESRB RATING: RATING PENDING - LIKELY MATURE 17+

TOTAL WAR: WARHAMMER 40,000

ALPHA STRIKE LIVESTREAM

Witness the full fury of Total War: WARHAMMER 40,000 in an epic battle showcased from beginning to end, revealing the scale, spectacle, and tactical depth at the heart of the experience.

ESRB RATING: MATURE 17+

NEWS RECAP

SONIC rumble party

SEASON 8 ”ARMORED WARRIORS”, BRAND-NEW SKINS & SUMMER 2026 ARE NOW LIVE

This season features a wide variety of Armor themed Skins. The Free Pass offers the "Pixel Rouge" Skin and the "Pecky" Buddy, while the Premium Pass includes the "Knight Sonic Chao" Buddy, and the "Virtuous Knight Blaze" Skin clad in gleaming holy silver armor.

ESRB RATING: EVERYONE

HYPE LAUNCHES NEW SONIC THE HEDGEHOG™ KIDS' ACCESSORIES COLLECTION

Get ready to head back to school in style! HYPE has teamed up with Sonic the Hedgehog™ for a brand-new kids' accessories collection, available now.

LET'S MOVE: SONIC X OLYMPIC COLLECTION

SEGA and the International Olympic Committee (IOC) have unveiled their first co-branded merchandise collection, bringing together the two symbols of movement, perseverance, and excellence.

BROWSE
OUR LATEST PRODUCTS

Sonic the Hedgehog: 35th Anniversary Green Hill Zone Statue

SHOP ATLUS SUMMER SURPRISE BOX


Sonic the Hedgehog: 35th Anniversary Varsity Jacket Buddy Plush

Persona 30th Anniversary: Icon Bracelet


©ATLUS. ©SEGA. All Rights Reserved. SEGA is registered in the U.S. Patent and Trademark Office. ATLUS and the ATLUS logo are registered trademarks or trademarks of ATLUS Co., Ltd. SEGA, the SEGA logo, PERSONA 4 REVIVAL, VIRTUA FIGHTER CROSSROADS, CRAZY TAXI: WORLD TOUR, STRANGER THAN HEAVEN, SONIC THE HEDGEHOG and SONIC RUMBLE PARTY are registered trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

TOTAL WAR: WARHAMMER 40,000 was developed by Creative Assembly and published by SEGA. Creative Assembly, the Creative Assembly logo, Total War and the Total War logo are either registered trademarks or trademarks of The Creative Assembly Limited.

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