The Content & Beyond keynote is a conversation, not a presentation.
On August 20, Tara Corey, SVP Marketing at Optimizely, sits down with guest speaker Nikhil Lai, Principal Analyst for Performance Marketing at Forrester, to talk about the thing most marketing leaders are quietly wrestling with: your website now serves two fundamentally different audiences, and most organizations are behind on both.
What they'll cover:
Not high-level theory. The actual friction of running a modern marketing team:
- The new strategic question: Where to invest as AI search becomes your biggest referral source.
- The visibility gap: Why traditional performance dashboards are failing to track the organic, off-site mentions that actually feed AI search algorithms.
- The priority list: How to stop chasing every new acronym (AEO, GEO, LLM-O) and focus on the two or three levers that protect your traffic.
Nikhil brings Forrester's data and insights. Tara brings what it looks like from inside a marketing org that's living it. The goal is that you leave with a clearer set of priorities — not a longer to-do list.
Why this matters to you
If you're a CMO, SVP, Head of Digital, or Director of Content, this is the conversation that frames everything else on the agenda. The other three sessions go deep on tactics. The keynote sets the strategy.
