Hey there,

Before we started NADS, Steve and I kept having the same conversation.

Why do we spend so much time thinking about what goes in our bodies, but almost no time thinking about what goes on them?

The more we learned about the materials used in conventional underwear, the more we realized we'd been accepting the standard without ever questioning it. Plastic-based fabrics. Harsh chemical treatments. Dyes and finishes that come in contact with some of the most sensitive skin on our bodies.

We realized the standard wasn't good enough. So we raised it.

But raising the standard isn't just about underwear. It's about how we think about men's health, too.

That's why every year we dedicate a week to Protect Your Boys.

Because the reality is, we don’t talk enough about men’s health. About fertility. About hormone health. About the everyday choices that impact us. Not because we don't care—but because no one taught us to.

Protect Your Boys Week is our way of changing that.

We'll be back in your inbox all week with conversations, education, and practical ways to raise the standard for men's health.

Stay tuned,
Dan | NADS Co-Founder