As AI reshapes brand visibility, IAB attempts to clean up measurement; Campaign Trail: Journeys amps up absurdity to break back-to-school conventions; Snapchat shores up lead gen ads with new HubSpot integration; Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
Marketers are moving AI from pilots to full-scale implementation as data strategy becomes more critical. Explore how agencies are adapting in
this Trendline.
NOTE FROM THE EDITOR
If you can believe it, planning for the holiday season is already in full swing. As you begin to map out your marketing strategy, be sure to join Marketing Dive on Wednesday, Sept. 16 at 12 p.m. ET for our virtual event, “What to expect from the 2026 holiday season,” to get a full breakdown of developments heading into the crucial period for consumer spending.
During the event, industry experts from leading agencies will dig into evolving tactics including creator-led marketing and retail media that will be top-of-mind in the fourth quarter. The event will be co-hosted alongside sister publications Retail Dive and Supply Chain Dive.
Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested.
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