NOTE FROM THE EDITOR 

Don’t miss your chance: Be sure to join Marketing Dive on Wednesday, Aug.12 at 12 p.m. ET for our virtual event on building and maintaining brand loyalty in 2026, where you will hear from agency and research thought leaders from WPP and Brand Keys.

The half-day event is free to attend and will dive into crucial topics, including how to leverage customer insights to enrich marketing personalization, activation and experiences tied to loyalty. Also on deck are discussions around discounting, rising economic pressures and tapping into loyalty to strengthen experiential offerings.

Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested. 

As always, thanks for reading.