NOTE FROM THE EDITOR

Don’t miss your chance: Be sure to join Marketing Dive on Wednesday, Aug.12 at 12 p.m. ET for our virtual event on building and maintaining brand loyalty with VML Global Chief Enablement Officer James Calvert and Brand Keys President Robert Passikoff.

The half-day event is free to attend and will dive into crucial topics, including how to leverage customer insights to enrich marketing personalization, activation and experiences tied to loyalty. Also on deck are discussions around discounting, rising economic pressures and tapping into loyalty to strengthen experiential offerings.

Those interested in attending can register for free using this link. Don’t forget, the event is completely free — be sure to share the link with colleagues who may also be interested. 

As always, thanks for reading.