“So many good nuggets in this episode” - HSR Angel

Welcome to London, Angels!!!! I’m so excited that HSR is on the road and I get to take you with me!

Today’s episode feels like such a full circle moment. I bought this Odd Muse blazer back in 2020 when Aimee first launched the brand. I had never heard of Odd Muse before but I just knew the blazer fit me to a tee. It was chic and elevated with a twist. And if that blazer could talk…..it saw me through so many meetings and days that put me on the path to building HSR.

This year I met Aimee in Cannes and we instantly hit it off! I know you love when I bring friends on the pod and this is definitely one of those conversations where I felt like I was just catching up with one. And the best part was that Aimee has SUCH hot smart rich energy. She said it best on her stories this morning:

Hot Smart rich is an energy!!!!! And she has it!

So today, Aimee Smale, founder of Odd Muse, joins me in my first ever London studio recording and shares how she built a $30M fashion brand (in Covid) with no investors, turning £12K into one of the UK's fastest-growing bootstrapped businesses through her community.

Aimee shared the story behind Odd Muse, why being the girl who cried on the internet was her greatest advantage, the power of doing one scary thing every week, and how feminine energy helped her become a stronger founder. 

If you are one of the angels always in my DMs asking me what is the first (and second) step to starting a business, this is the episode you have to listen to. You will walk away understanding how to:

So angels, are you ready to get hot smart rich?!

Maggie xxx

Aimee’s Top 10

her top 10 to live a hot, smart, rich life

01. Thirty minutes in the sun with my dogs and an oat cappuccino before the day begins.

02. Notion keeps my entire brain organized.

03. A great doctor and the right treatment plan are worth every penny.

04. Working out has become a priority this year. You'll only find me at a class.

05. A weekly spray tan is my favorite confidence boost.

06. Substack is where I go to learn and get inspired.

07. Wearing Odd Muse reminds me why I built it.

08. Dr. Vranjes Firenze Fragranza Ambiente makes my home smell incredible.

09. Diversifying my career has been one of my smartest decisions.

10. A strong circle of people around you change everything.

Hot, Smart, Rich Tips

Hot Hack: Invest in a weekly tanning routine. It always gives me a confidence boost, lifts my mood, and helps me feel my best.

Smart Hack: Practice the conversations you'll have once you've achieved your goal. Visualizing how you'll communicate in those future moments helps build confidence and makes success feel more attainable.

Rich Hack: Think in terms of cost per wear. I'd rather invest in high quality pieces I'll use over and over again than buy cheaper items that won't last.

Favourite Part of the Conversation

Being so proud of who I am and what I have built!!! Like I said to Maggie, I would be so awkward if someone came up to me in the street to talk about Odd Muse but bringing that HSR energy to set was a bucket list item of mine and can’t believe I got to to it!!

Something That People Don’t Know About You

I'm actually a huge introvert. I'd much rather stay home with my dogs than go out socializing or networking.