Hi Andy,

One of the hardest AI quality problems in GTM is giving every person and agent the same current understanding of the customer. Teams and agents will only succeed with the right customer context.

That's the problem my team has been working on at Zapier.

We used account patterns and de-identified sales calls from Databricks and Gong to build five synthetic buyer personas. We now use them as a standing AI focus group to pressure-test copy, campaigns, and outreach before they ship.

On August 13, Joe Stych, Ryan Anderson, and I are opening up the build: how we found the personas, how the shared brain works, and where human judgment still matters.

If this is a problem your team is working through, you can register here:

Save your seat →

Lindsay Rothlisberger
Director of GTM AI Innovation
Zapier