Iconic price alert! $29.50 BRAS + 5 FREE PANTIES*

Final days! Use your LANE STYLE CA$H + stack w/ BOGO 50% OFF
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Curve Icon, Cotton, and Comfort Bliss Bras $29.50

Offer valid limited time only. While supplies last. Offer not valid on the purchase of charity items, third-party brands, gift cards, e-gift cards, credit card payments, prior purchases, final sale items, taxes or shipping; other exclusions may apply. In the event of a return, refund shall not exceed amount paid. If you return a portion of your purchase, an applicable portion of your original discount will be forfeited. Lane Bryant reserves the right to discontinue or modify this offer at any time. Offer may not be combined with other offers, coupons or discounts except as provided herein. No rain checks. No price adjustments. No cash value. Not transferable. Void where prohibited.

DOORBUSTER CURVE ICON™, COTTON & COMFORT BLISS® BRAS $29.50 | ALL OTHER BRAS STARTING AT $35.50:
Valid in Lane Bryant stores and at lanebryant.com on 7/30 through 8/2/2026 (until 11:59 p.m. PT online). Valid only on select in-stock bras. Excludes early access, clearance and final sale bras. Not combinable with coupons or other discounts unless otherwise stated.

3X POINTS ON CURVE ICON™ BRA PURCHASES:
Silver Members earn 30 pts/$1 (45 pts/$1 with their Lane Bryant Credit Card), Gold Members earn 45 pts/$1 (60pts/$1 with their Lane Bryant Credit Card) and Platinum Members earn 60 pts/$1 (75 pts/$1 with their Lane Bryant Credit Card) on eligible purchases. Not combinable with other additional Bonus Point special offers. Offer is available to all Lane Rewards members. Subject to some additional restrictions (see Rewards Program at Terms and Conditions), each qualifying purchase amount equals only the price of bonus-eligible merchandise before tax and shipping. This rewards program is provided by Lane Bryant Brands Opco LLC and its terms may change at any time. For full Rewards Terms and Conditions, please see Terms and Conditions. Bonus Points will appear in your Lane Rewards Program Account after a qualifying purchase within approximately 7 days. Valid 7/30/26 - 8/2/26 (ends 11:59 p.m. PT online).

DOORBUSTER PANTIES 5 FREE WHEN YOU BUY 3:
Valid in Lane Bryant stores and at lanebryant.com on 7/31/2026 through 8/2/2026 (until 11:59 p.m. PT online). Offer valid on as marked panties. Excludes early access & panty packs. "B3G5" discount applied to item(s) of equal or lesser value before tax. Though charges will be as stated, receipt may reflect return value, which is prorated as a courtesy. To receive full amount paid, both full-price and discounted items in the B3G5 must be refund-eligible and returned per return policy.

REDEEM LANE STYLE CASH:
Valid on in-stock merchandise only. Not redeemable in closing stores and other third-party brands at lanebryant.com. Not combinable with coupons, Doorbusters, and other store or site promotions of 40% off or higher. Redeem one $25 coupon for each $50 purchase (maximum of 10 coupons per transaction online). Qualifying amount is determined after allowable discounts and before taxes, shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases exchanges, returns, credit card payments, Gift Cards and E-Gift Cards. If eligible merchandise is returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Redeem in Lane Bryant Stores or at lanebryant.com July 24 - August 3, 2026 (until 11:59 p.m. PT online). Associates of Lane Bryant and other Knitwell-owned companies not eligible.

CLOTHING, ACCESSORIES, SLEEP & SWIM BOGO 50% OFF:
Valid in Lane Bryant stores and at lanebryant.com on 7/30/2026 through 8/2/2026 (until 11:59 p.m. PT online). Offer valid on as marked clothing, accessories, sleep & swim. Excludes clearance, doorbusters & third-party brands (e.g., Skechers, Clarks & Lemon). "BOGO" discount applied to item(s) of equal or lesser value before tax. Though charges will be as stated, receipt may reflect return value, which is prorated as a courtesy. To receive full amount paid, both full-price and discounted items in the BOGO must be refund-eligible and returned per return policy. Not combinable with coupons or other discounts unless otherwise stated.

CLEARANCE EXTRA 50% OFF:
Online only. Valid at lanebryant.com on 8/1/2026 through 8/3/2026 (until 11:59 p.m. PT online). Excludes clearance bras and clearance panties. Items marked Final Sale are not eligible for return. Not combinable with coupons or other discounts unless otherwise stated.

LANE REWARDS:
This rewards program is provided by Lane Bryant Brands Opco LLC, and its terms may change at any time. Click Here for full Rewards Terms and Conditions, which include eligibility requirements, how points are calculated and binding dispute resolution provisions. In order to join, you will be required to provide your phone number and email address to Lane Bryant. Lane Rewards Members must be legal residents of any 1 of the 50 United States or D.C. and the age of majority.

SAVE $10 WHEN YOU SIGN UP FOR MOBILE ALERTS:
Only first time subscribers will receive an instant welcome offer. By entering your mobile phone number you agree to receive recurring messages with information, alerts, and special offers from Lane Bryant. Messages may be sent in SMS or MMS format, may include marketing content, and may be sent via automatic telephone dialing system to the mobile number used at opt-in. You may need to confirm your consent, such as by replying Y to an initial text message sent to you. Your consent is not required and is not a condition of any purchase. You must be the mobile account holder, and be at least 18 years of age or have parental consent to participate. Message and data rates may apply. Text HELP to 552255 for help. Text STOP to 552255 to stop. If you text stop, you may receive a final message confirming your decision to opt-out. Terms & Conditions, Privacy Policy and Notice of Financial Incentive.

$20 OFF FIRST PURCHASE WHEN YOU OPEN AND USE A LANE BRYANT CREDIT CARD:
Application and approval must occur same day to receive the offer. Combinable with other promotions and offers unless otherwise stated. Valid one time only. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Duplicate offers will not be accepted. Valid only on in-stock merchandise. Offer not valid on third-party brands at lanebryant.com. One $20 introductory discount per customer. $20.01 minimum purchase required at lanebryant.com (no minimum purchase amount required in stores, though any unused amount will be forfeited). If one or more eligible items are returned, the offer value or a portion thereof may be deducted from the refund or merchandise credit and may not be reused. Qualifying purchase is determined after allowable discounts and before taxes and shipping & handling. Not redeemable for cash (cash value = $0.00) and may not be applied to previous purchases, exchanges, returns, credit card payments, Gift Cards and E-Gift Cards.

Credit card offers are subject to credit approval.
Lane Bryant Credit Card Accounts are issued by Comenity Bank.

Dollar amounts for all offers are in U.S. dollars. International order pricing and promotions may vary by region.

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