THIS MONTH, OUR NEWSLETTER GETS INTO SOMETHING BFCM IS ABOUT TO PUT TO THE TEST. DOMAINE PARTNERED WITH SHOPIFY AND DRAPERS TO SURVEY 2,000 UK CONSUMERS ON HOW THEY'RE ACTUALLY USING AI TO SHOP FOR FASHION. TWO THINGS STOOD OUT: THE BEST AI EXPERIENCES ARE INVISIBLE, AMBIENT AND HELPFUL, WOVEN INTO THE FABRIC OF THE EXPERIENCE. WE'RE ALSO STRUCK THAT CONSUMERS TRUST AI RECOMMENDATIONS AT A LEVEL THEY NEVER EXTENDED TO SEARCH, BECAUSE LLM RESULTS DON'T FEEL LIKE ADVERTISING. WE'LL BE LEANING INTO THESE THEMES AND OTHERS AS WE PREPARE FOR NOVEMBER.
ICON SKINCARE
Building from sister brand iS Clinical's foundation, we helped shape a more cinematic digital experience while bringing Icon's distinct visual identity to life online. The result is a digital storefront that feels as considered as the brand itself.
AI is no longer just hype. Fashion shoppers are already using it to discover products, compare options and make purchase decisions. But what does that actually mean for fashion brands?
Co-authored by Domaine and Shopify, the latest Drapers Industry Report, Beyond the Buzz: How Fashion Shoppers Are Actually Using AI, explores where AI is influencing the buying journey, what fashion brands should focus on next, and what this means for your strategy. Whether you're preparing for BFCM or looking beyond it, the report offers practical insights into the next wave of AI in fashion ecommerce.
Last BFCM, AI-driven visits to retail sites surged by 805%, with shoppers arriving through AI assistants 38% more likely to convert. If AI already played such a big role in the buying journey last year, it’s worth asking what that means for your brand this BFCM.
Fashion ecommerce is getting more complex. From growing DTC and international markets to high SKU counts and omnichannel experiences, brands need a commerce setup that can keep up. Those are the key considerations for fashion brands looking to scale without adding unnecessary complexity.
Sip & Shop at Lip Lab - August 11 | NYC WithDomaine,Shopify,Global-e&Yotpo. Cocktails, beauty leaders, and a custom cosmetic-making experience.
GROW NY - August 19 | NYC Join the team at GROW NY for a roundtable with merchants! Then take in the sunset with a Rooftop Happy Hour withKlaviyo&ESWat Monarch Rooftop
The Breakfast Club by Domaine - August 18 | Digital Make time for the conversations that matter with our latest intimate breakfast club. For August, our topic for The Breakfast Club is The Revenue Engine: Aligning CRM for CRO.
Outdoor Retailer - August 20-21st | Minneapolis Join Domaine at Outdoor Retailer Conference and join us outside for a Happy Hour withShopify,Klaviyo&Swym! We have some sweet raffle prizes you won't want to miss!
How do you turn a dozen disconnected pilots into one engine that drives conversion, retention, and lifetime value. We launched The Conversational Commerce Growth Blueprint: a co-authored operating model that maps exactly how enterprise brands close that gap.
We're proud to be recognized with the Agentic Pioneer Award at the Nosto Partner Awards 2026, and to be nominated for Partner of the Year. A big thank you to the Nosto team, our clients and partners for making this possible. We're excited to keep exploring what agentic commerce can mean for brands and their customers.
And that's a wrap for this month. From AI reshaping the way people shop to Shopify's latest announcements and what they mean for the future of commerce, there's plenty to keep an eye on.
BFCM may still be a few months away, but the time to start thinking ahead is now. See you next month!
Domaine Worldwide LLC, 153 Lafayette Street, New York, NY 10013, USA
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